Gowan Digital

Organic traffic is extremely important. For one, it’s free. Who doesn’t like free customers? Organic traffic accounts for  more then 40% of businesses revenue captured online. Secondly is the clicks. The top five organic listings on google receive 70% of the clicks. Another important reason is search engines like yahoo, bing and google drive more traffic to websites over social media platforms by an astonishingly 300%. Lastly, 21% of people searching online click more then one result for a search query. 

Search Engine Optimization otherwise known as SEO is very important. Here are some statistics to show you why. When searching for something online 72% of customers who did a nearby search visited a shop inside of 5 miles from the area where the searched was performed. Half of all cellular customers doing a nearby search visited a shop inside the same day. Almost 33% of searches on a mobile device are location-specific queries. Did you know that 28% of online searches for buying intent keywords nearby resulted in a purchase? 

     When it comes to organic search 50% of search queries are four keywords or longer. Statistics show that over 40% of business income is derived from organic search traffic. When it comes to getting clicks, the top 5 search results are getting 70% of the business. Original content is so important because google wants to show the user the most relevant result. The average result on page one searches contain almost 2000 words. Social media despite being very popular actually drives 300% less traffic then search engines. Lastly, study's have shown when a user searches for a keyword, they tend to click more than one result. 

What is keyword ranking?  Free consultation for small businesses.  To find out more information visit us at  Gowan Digital #smallbusiness  #seo  #londonontario  #kitchenerontario  #smallbusinessadvice